Privacy Policy

1. Information We Collect

When you interact with PRAUXE, we may collect different categories of personal information depending on how you use our platform. This may include information provided directly by you, information collected automatically when you use our website, and information received from service providers that support our business operations.

• Identity Information: Name, email address, phone number, login credentials, and other information used to identify your account.
• Order & Transaction Data: Shipping and billing information, purchase history, returns, exchanges, and order fulfillment information required to process your transactions.
• Payment Information: Payment tokens or encrypted payment identifiers processed by secure third-party payment providers such as Razorpay. PRAUXE does not need to store complete payment card details to process an order.
• Technical Data: IP address, device information, browser type, operating system, approximate technical information, and other data used to maintain and improve website performance.
• Usage & Browsing Data: Information about how you interact with our website, including pages visited, products viewed, interactions, session activity, and other usage information.
• Communication Data: Messages, inquiries, feedback, and information submitted through customer support or contact forms.
• Marketing Preferences: Your preferences regarding newsletters, promotional communications, and other marketing messages.

2. Legal Basis for Processing

We process personal information only where there is an appropriate basis for doing so under applicable law. Depending on the circumstances, processing may be based on:

• Contractual Necessity: Processing required to fulfill purchases, deliver products, manage accounts, and provide services requested by you.
• Legitimate Interests: Improving website performance, maintaining security, preventing fraud, protecting our services, and operating our business.
• User Consent: Sending optional marketing communications or enabling optional website features where consent is required.
• Legal Obligations: Processing necessary to comply with applicable financial, tax, regulatory, or legal requirements.

3. Disclosure of Personal Data

PRAUXE may share limited personal information with trusted service providers when necessary to provide our services, process orders, maintain our website, communicate with customers, or operate our business. We seek to ensure that service providers use information only for appropriate business purposes.

• Payment processors responsible for secure transaction handling.
• Shipping and logistics partners responsible for delivering orders.
• Analytics providers helping us understand website performance and usage.
• Marketing and advertising platforms used for communications and promotional measurement, where applicable.
• Government, regulatory, or law-enforcement authorities where disclosure is required or permitted by applicable law.

Where information is transferred to service providers in other jurisdictions, we take appropriate steps required by applicable data-protection laws and our contractual arrangements.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to support essential website functions, remember preferences, understand how visitors use our platform, measure performance, and, where applicable, support advertising and marketing activities.

• Essential Cookies: Required for basic website functionality, security, sessions, and account-related features.
• Analytics Cookies: Used to understand website usage and improve performance.
• Preference Cookies: Used to remember selected preferences such as language or region.
• Advertising Cookies: May be used to measure campaigns and provide more relevant advertising based on browsing activity.

You may manage cookies through your browser settings and, where available, through the cookie controls provided on our website. Disabling certain cookies may affect some website functionality.

5. Data Security

PRAUXE uses reasonable technical and organizational safeguards intended to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

• Encrypted HTTPS communication.
• Secure password hashing and authentication controls.
• Access controls and internal security procedures.
• Monitoring and security measures intended to detect suspicious or fraudulent activity.

Although we take reasonable steps to protect personal information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

6. Your Rights

Depending on applicable data-protection laws and the circumstances of processing, you may have rights relating to your personal information, including:

• Request access to personal information we hold about you.
• Request correction or updating of inaccurate information.
• Request deletion of personal information where legally permissible.
• Withdraw consent for optional marketing communications.
• Request information about how your personal data is processed.

Requests may be submitted through our support email or through applicable account controls. We may need to verify your identity before processing a request.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal requirements. Updated versions will be published on this page with a revised "Last Updated" date.

Contact – Data Privacy

For privacy-related inquiries, please contact:

Email: [email protected]